John Marchica

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ibmsocialbiz:

Going from social to digital engagement. This customer journey map outlines the steps digitally connected customers take during and following decision-making. Various channels (mobile, social, web, “real-life”) all contribute to experiences that influence customers’ level of engagement, purchase and loyalty. Business leaders are currently defining new roles and responsibilities to unify and optimize the customer journey.
(via The Imminent Evolution from Social to Digital Engagement | AT&T Networking Exchange Blog - Image source)


No gimmicks, just a clear picture.
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ibmsocialbiz:

Going from social to digital engagement. This customer journey map outlines the steps digitally connected customers take during and following decision-making. Various channels (mobile, social, web, “real-life”) all contribute to experiences that influence customers’ level of engagement, purchase and loyalty. Business leaders are currently defining new roles and responsibilities to unify and optimize the customer journey.

(via The Imminent Evolution from Social to Digital Engagement | AT&T Networking Exchange Blog - Image source)

No gimmicks, just a clear picture.

  • 5 months ago > ibmsocialbiz
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  1. vbpickett reblogged this from ibmsocialbiz
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  5. ivergel reblogged this from ibmsocialbiz and added:
    My decision making summarised in a diagram
  6. emacorp-hnz reblogged this from ibmsocialbiz and added:
    Going from social to digital engagement. This customer journey map outlines the steps digitally connected customers take...
  7. tumblindownon reblogged this from ibmsocialbiz
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    Digital engagement
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  28. marchica reblogged this from ibmsocialbiz and added:
    No gimmicks, just a clear picture.
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